2024 Event Trends: What to Expect This Year
Navigating the dynamic realm of event planning requires a keen eye for emerging trends, and as we step into 2024, we have our eye on five trends that we anticipate will gain popularity due to their transformative and experiential nature. Immersive experiences, reflective surfaces, and the strategic use of chrome and metallic elements provide a dynamic shift from traditional event aesthetics, offering a fresh and engaging perspective. These trends resonate with the ever-evolving expectations of attendees who seek more than just visual appeal—they crave interactive, emotionally resonant experiences. The incorporation of spheres for creating depth and the thoughtful use of mirrors and lighting not only add a visual allure but also contribute to a multi-sensory journey. We are committed to staying at the forefront of industry trends and crafting bespoke experiences for our clients; read on to see why we anticipate these trends at the forefront of event design in 2024.
1. All Things Chrome
The use of chrome and reflective surfaces is set to take center stage in 2024. From sleek event decor to easy-to-pair design elements, chrome's eye-catching allure adds a touch of modern elegance. Imagine the play of light on mirrored silver accents, creating a mesmerizing ambiance and elevating almost any space, no matter the color scheme or atmosphere. Chrome deserves a prime spot on every event designer's checklist, as its transformative power can elevate any space effortlessly. Take, for instance, the chrome photo op we crafted for the OFF White event, which infused the black carpet with a sense of luxury and depth, truly enhancing the overall atmosphere.
2. Spheres and Dimensional Delight
Spheres, the unsung heroes of event design, are set to make a statement by creating depth through reflection. These innovative concepts add a three-dimensional quality to event spaces, making them visually captivating. AB Procured has witnessed the magic unfold in events like Ceridian and the hotel lobby takeover in Vegas, where spheres became the focal point, elevating the overall experience. With multiple large mirrored spheres suspended from the ceiling at the lobby installation, guests were given the illusion of an expanded, dynamic, and exciting space. Spheres have the ability to make something like a lobby or a ballroom feel much larger than it is. And everyone always wants a bigger event space, right?
3. Scenic and Lighting Mastery: The Art of Creating Space
Crafting space is an art, and in 2024, scenic and lighting design will play pivotal roles. LED ribbon tape, strategically employed, will not only illuminate but also create depth, transforming event spaces into immersive environments. Mirrors, often underestimated, will become integral, reflecting and expanding spaces, giving an illusion of openness to an otherwise compact space. The metallic footballs from the Big Game event and the larger-than-life mirrored towers pictured above are inspiration images we’ve used to convey the transformative power of these design elements.
4. Metallics: A Shimmering Symphony
Our excitement extends to the shimmering symphony of metallics. From the subtle glimmer of gold accents to the sleek allure of silver finishes, metallic elements create a visually stunning tapestry that elevates the aesthetic of any event space. Whether incorporated through decor, furnishings, or lighting, the strategic use of metallics introduces a dynamic and versatile design element, making them a top trend in 2024.
5. Sustainability
Another popular event design trend that has gained significant traction is the use of sustainable and eco-friendly elements. As environmental consciousness continues to grow, event planners are increasingly incorporating sustainable practices and materials into their designs. This trend encompasses everything from eco-friendly decor and locally sourced materials to energy-efficient lighting and waste reduction initiatives. Events designed with sustainability in mind not only contribute to a positive environmental impact but also resonate well with attendees who appreciate eco-conscious efforts.
Looking Ahead
AB Procured is ready to hand-select decor that not only follows but tailors these trends to our client's unique visions. With an extensive background in building scenic solutions of all sizes, the coming year promises a bright and innovative journey in the world of event design. Join us as we build upon the trends of creativity and design in 2024, creating events that leave a lasting impression.