AB Procured is a strategic creative partner specializing in luxury event production and experiential brand activations. Through thoughtful design, innovative thinking, and flawless execution, we collaborate with clients to transform visions into sophisticated, high-impact experiences.
who we are
VIEW OUR WORK
Built on values of transparency, craftsmanship, and clear communication, we partner with clients to bring their vision to life—from strategy to execution. Over the last decade, our team has collaborated with leading producers, designers, and luxury brands to craft immersive environments and unforgettable moments.
Whether it’s layout innovation, premium sourcing, or precise logistics, we align creative vision with measurable impact. Producing events globally, we deliver thoughtful, high-caliber experiences that resonate long after the moment has passed.
AB Procured was founded from a belief that every experience should leave a lasting impression.
meet the team
Ashley, founder of AB Procured, has a proven track record of delivering exceptional events that leave a lasting impact. With experience supporting some of the industry’s most high-profile occasions through production, she has played a key role in events like Dior Riviera, US Open Tennis, Super Bowl LVIII and Coachella. Her portfolio extends to procuring and producing for leading brands such as Amazon, NFL, JPMorgan Chase, and MGM Resorts International. Ashley’s approach combines creative vision with strategic problem-solving, ensuring seamless execution at every stage. Her dedication to craftsmanship and attention to detail has established her as a trusted leader who consistently elevates brands and delivers unforgettable experiences.
Ashley BROWN
founder
Jerelle began her career within Convention and Visitors Bureaus, quickly becoming a driving force behind two major cities’ event strategies and the economic growth driven by meetings and conventions. Her expertise later brought her to Las Vegas, where she joined one of the Strip’s largest gaming resorts and honed a partnership-focused approach to executing large-scale, high-impact events.
Most recently, she led sales events and property activations for a $4.3 billion resort, overseeing initiatives that blended luxury hospitality with strategic brand engagement. Her portfolio spans premium experiences with Robb Report, global corporate events for Hilton, and large-scale cultural moments like EDC—each executed with precision and purpose.
Jerelle Gordon
senior producer
Ernest Skinner is a seasoned Senior Producer contracted through AB Procured, with extensive experience in entertainment, event production, and brand marketing. His career includes overseeing the red carpet at the Grammys, managing talent arrivals at Elton John’s Oscar Viewing Party, and serving as Senior Producer for the LA Food & Wine Festival. His expertise encompasses securing top artists and executives, leading large-scale productions, and executing impactful brand activations. Ernest’s strategic vision and industry relationships ensure seamless project delivery, creating memorable stories and brand moments.
Ernest Skinner
SENIOR PRODUCER
With over 20 years in live events and entertainment, Eric is a seasoned technical director known for turning complex productions into seamless experiences. From large-scale concerts to branded activations and high-impact stunts for Paramount, he brings precision, agility, and creative problem-solving to every project.
From Red Bull Racing to Chase Sapphire, Eric’s work reflects an instinct for detail, timing, and flawless execution.
Eric Gordon
Technical Director
As part of AB Procured’s extended creative team, Silver Birches—led by designers Liza Moujoukian and Chris Laedlein—brings concept-driven artistry to our most ambitious projects. Based in Los Angeles, their studio helps translate AB Procured’s strategic vision into experiences that unite brand, culture, and place through elevated design.
From Lexus National Dealer Meetings across North America and Japan to luxury hotel openings abroad, Liza and Chris craft moments where design and storytelling converge—delivering the sophistication and precision that define AB Procured.
Whether designing a high-profile gala, an exclusive private event, or an international brand activation, their partnership enhances AB Procured’s commitment to creating experiences that balance spectacle with substance.
LIZA MOUJOUKIAN & CHRIS Laedlein
OUR CAPABILITIES
At AB Procured, we blend strategic creativity with meticulous planning to deliver refined, high-impact brand experiences.
For each project, we curate a tailored team of creative and production specialists—contracted specifically to align with the scope, vision, and executional needs of the work. This flexible model ensures every detail is intentional, every element aligned, and every experience brought to life with precision.
